Saturday, August 11, 2007

As of late, I have rejuvenated my interest towards the porn industry. I guess I got rather sick of the commercial bullshit that was ruining the business--quite a few performers were trying to break into the the mainstream.

In 2007, however, the porn industry has cleansed itself of the prosaicness that has been present since the early 2000's.

I don't want to recommend any particular film from the past year, but if you look, you are bound to find some solid shit.

After seeing the Viva Viagra commercial a couple weeks ago, I can honestly say that the advertising industry is headed for its nadir. Along with the student winning commercial for GM that was shown during the Super Bowl, the Viva Viagra ad is part of a group of ads that are helping aid the realisation of capitalistic realism--I think it always existed, but it has vastly expanded its presence this decade.

From my own experience--I graduated from SIUC in 2005 with a degree in Advertising/IMC--professors of advertising are inclined to teach Capitalistic Realism at the University level. It's not about creating a unique concept; it's about finding a rational demographic to manipulate. If you want to attain excellent grades in Advertising, which will land you a job at one of the few big agencies, it will be required of you to sit in a drafty library for 5-7 hours reading the latest in consumer behavior reports. If you want to be considered mediocre--and receive C's--by a slew of washed up individuals who consider themselves members of academia, it's paramount to be creative and ignore the fact that suburban moms like to purchase sugary cereal and drive big vehicles. Honestly, I would love to see a dildo marketed towards moms aged 27-34 who live in suburban Midwestern towns. This Dildo, however, would have to be extra thick. Anyways, in regards to the subject, most students who I knew were scared shitless of those who taught them; they never questioned what they were being taught. It's so sad to see your peers enter a field of manipulation. At the end of day, the individuals who work in advertising are duped by the practice to which they help keep in a stable form--one ready for posterity. It's like an EMT resuscitating a serial killer just so he/she can be murdered by the vile individual who they spared only because the job required it; if you ask me that is a pretty rotten trade-off.

I remember seeing this commercial during an airing of Drexel's Class back in early 1992:

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